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Massachusetts Institute of Technology

mit.edu
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Master applied Generative AI strategies for digital transformation, from prompt engineering to ethical implementation across business functions.

Overview

This comprehensive online program from MIT Professional Education equips professionals to strategically leverage Generative AI for digital transformation. Participants will delve into core Gen AI principles, master prompt engineering, evaluate applications across various business functions like marketing, product development, and operations, and formulate robust organizational strategies. The curriculum emphasizes responsible AI deployment, ethical considerations, and culminates in a capstone project to develop a practical Gen AI action plan. Ideal for business leaders, AI/ML engineers, data scientists, and developers seeking to drive innovation with AI.

Instructor

Simon Johnson

Ronald Kurtz Professor of Entrepreneurship, MIT Sloan School of Management

Dr. Simon Johnson is an award-winning economist and author, and a professor at MIT Sloan, specializing in entrepreneurship and global economic issues. He formerly served as Chief Economist at the International Monetary Fund.

Learning Outcomes

  • Understand foundational principles of Generative AI.
  • Master prompt engineering techniques and identify use cases.
  • Evaluate Generative AI applications for business relevance.
  • Formulate strategies for Gen AI implementation across business functions.
  • Navigate ethical and governance issues related to Generative AI.
  • Develop a strategic action plan for organizational Gen AI adoption.